A re-imagined digital experience for a leading Canadian airline.
With the transition from its legacy site to a new, reimagined web experience, Air Canada hoped to implement several key features that not only showcased differentiation of the airline's key products and service offerings, but would also help drive value for passengers across North America.
My Role
Working with a cross-functional team, I led the design of 3 key features for the new Air Canada Homepage:
Your Booking Benefits
Special Offers Banner
Hotels & Cars Offer Redemption
Outcome
Features I have led were launched as part of the new Air Canada site since July 2024, contributing to increased conversion rates through special flight offers and benefit redemption during flight bookings.