Deloitte Digital

Timeline


June 2023 - May 2024

(Shipped July 2024)

Role


Product Designer

Team


Design Lead x1
Product Designers x3
Product Managers x2

Developers x10+

Skills


UX/UI Design

Interaction Design

Design Systems

Timeline


June 2023 - May 2024

(Shipped July 2024)

Role


Product Designer

Team


Design Lead x1
Product Designers x3
Product Managers x2

Developers x10+
Product Managers x2

Developers x10+

Skills


UX/UI Design

Interaction Design

Design Systems

A re-imagined digital experience for a leading Canadian airline.

With the transition from its legacy site to a new, reimagined web experience, Air Canada hoped to implement several key features that not only showcased differentiation of the airline's key products and service offerings, but would also help drive value for passengers across North America.

My Role


Working with a cross-functional team, I led the design of 3 key features for the new Air Canada Homepage:

  • Your Booking Benefits

  • Special Offers Banner

  • Hotels & Cars Offer Redemption

Outcome


Features I have led were launched as part of the new Air Canada site since July 2024, contributing to increased conversion rates through special flight offers and benefit redemption during flight bookings.

Deloitte Digital

Timeline


June 2023 - May 2024

(Shipped July 2024)

Role


Product Designer

Team


Design Lead x1
Product Designers x3
Product Managers x2

Developers x10+
Product Managers x2

Developers x10+

Skills


UX/UI Design

Interaction Design

Design Systems